TNF x CECILIE BAHNSEN FLOWER CART

The North Face x Cecilie Bahnsen’s collaboration was celebrated in Meatpacking and at TNF’s 5th Avenue store. Being the creative lead on this project was beyond fulfilling and and joy to watch come to life. We started outdoors, handing out free bouquets (assembled by @lilyfetedesign) to preheat the collaboration. On launch day, the cart was set up inside TNF’s 5th Avenue store with large, curated bouquets free with purchase from the collection.

The branded hanging florals, our beautiful cart, props, custom tissue paper, and signage all played a part in curating this stunning event.