NIKE AFTER DARK TOUR LA 2026

The ask was compelling:  take this year’s Nike After Dark Tour stop in LA and create a vibrant retail activation located at the Nordstrom store inside The Grove. We utilized both interior and exterior areas, as we had access to both the eBAR and the store.

We brought red, branded umbrellas to deck out the exterior, custom drink sleeves where you could write who you run for, eBAR signage, and tabletop signs. As for the interior, custom mannequin bases with chrome tops were installed on the main floor, bespoke props and acrylic slats were added throughout the space, and the footwear table received a full red wrap with a chrome top and Nike branding. We added additional footwear pedestals to highlight the Vomero and Pegasus sneakers on display.

As a creative lead, I guided render direction and developed signage to highlight events happening throughout the day, along with signage for the Gift With Purchase takeaway. I also prepared all creative assets for print production handoff to vendors.